The FI Asia trade show is one of the most important industry events for dairy customers in SE Asia. At the trade show, Bord Bia had an information stand to introduce and create awareness of EU Dairy from Ireland, emphasizing its exceptional quality, and highlighting its adherence to EU standards and regulations. The information stands also served as a hub for collecting qualified leads from interested parties, including potential buyers, distributors, and partners.
Bord Bia aims to strengthen the presence and reputation of EU Dairy from Ireland within the global market. This proactive approach not only showcased Ireland’s commitment to producing top-tier dairy products but also facilitated connections that led to fruitful export opportunities and partnerships for the dairy industry in Ireland.
