Bord Bia hosted a seminar in Tokyo to conclude a successful year of promoting European Dairy from Ireland in Japan. The event attracted key players in the dairy industry (importers, processors, manufacturers, retailers) emphasizing Japan’s continued interest in sustainable, high-quality dairy products. Discussions centered on the growth of European dairy exports from Ireland in Japan, global dairy consumption top trends and insights on how these trends have been interpreted from a Japanese perspective as well as a growing interest in grassfed products in Japan, particularly in sustainably sourced food produce. Finally, guests could enjoy a special menu showcasing European Cheese from Ireland, sparking lively exchanges among participants.
